Social Media Marketing – We look at the benefits of Outsourcing your Social Media Marketing here.
In an effort to work smarter and not harder, companies are pushing internal teams to focus on what they’re good at and hiring outside for the skills that are missing.
This is especially true with social media marketing because:
- It’s expensive to hire top-tiered, experienced roles
- The tasks for social media roles are time-consuming
- Strategies and tactics change rapidly
- The skills needed are often considered “specialty skills” (like advertising or audience development)Combine the above with lack of time, resources, or know-how and you can see how internal teams are overburdened with executing social media duties.
Outsourcing Social Media Marketing: The How
How do companies choose social media agencies to help achieve social media marketing success? Shopping, of course!
Outsourcing social media marketing to a well-qualified team takes a little homework.
We suggest the following steps to find an agency that will fit your needs:
Know thyself first. 1) WHY do you want to use social media? 2) WHAT problems are you trying to solve; WHAT goals are you trying to accomplish? 3) HOW do you define success (which leads to WHICH KPIs and metrics will measure success)? 4) WHO is responsible or in charge of social media internally? 5) HOW much are you willing to spend?
Outsourcing Social Media Marketing: The Benefits
Compared to hiring an employee (who requires payroll taxes, sick & vacation time, benefits, training, overhead costs, etc.) hiring an agency can be much more cost effective. With Boost Marketing NZ, and probably most other agencies, you’re getting experts on the job rather than just one employee (who probably don’t work after hours, weekends or holidays).
2) Tried and true systems
The right social media marketing agency will have systems in place that can immediately improve efficiency.
A huge benefit to outsourcing social media marketing means your new partners have already researched the best processes and workflows for scalable results.
Here at Boost Marketing NZ, for instance, you don’t need to rely on vague indicators of success. Our system pulls from thousands of data points and relies on only the most useful metrics, allowing us to work with you to make pinpoint adjustments and always continue to improve.
3) Time saved = money earned
The biggest pain point we hear is, “I don’t have the time.” And trust me when I say, social media strategies and executing related tactics is a full-time job.
Too many businesses spend huge amounts of time and money on social media without the assurance of results. When you outsource your social media efforts, it’s not your job to dabble and see what works; it’s the agency’s responsibility.
Your partner should not only figure out the most efficient strategies for performance, they should implement and manage those strategies for you.
Not to mention, as algorithms change (like Facebook’s latest blow to brands) and demand a new game plan, your internal team can focus on driving the business forward while your agency tests new workarounds.
4) Speciality Skill Sets
A social media manager needs an incredible amount of skills to be successful.
Some of those skills may be considered “special” skills, like:
- Audience development
- SEO (search engine optimization)
- Advertising certifications (example: Google AdWords certified)
- Content curation
- Analytics & pattern recognition
- Visual thinking
A good agency will have employees who possess these special skills. And again, you’re saving time by allowing the agency to implement their system for finding and hiring these skilled workers.
Check out how we can help with your social media marketing objectives here.