8 ways to boost your business’s SEO (Search Engine Optimisation)

August 21, 2016 Julieana Findlay

1. SEO (Search Engine Optimization) Audit 

Questions to ask: How can our site improve ranking? What are we doing right with our SEO?  What are we doing wrong?

search engine optimisation

Boost Marketing NZ’s SEO Audit Service delivers a report that shows your top competitors and how your site’s main pages stack up to theirs. We let you know on-site and off-site factors affecting your search rankings and assess how easy it is for your key demographics to find your business online. All metrics are easily digestible and actionable to help you plan your next moves and prioritize a list of short and long term goals.


2. SEO Strategy Session

Questions to ask: Where is your SEO budget best spent to get the maximum impact for the money?


Most companies have some money set aside for search marketing, but aren’t conducting the in-depth research necessary to know where they’ve been and where they should be heading. Our expert SEO Consultant digs deep to discover what tactics deliver the most sales to your doorstep and what ailing strategies should be packed up on the shelf. We create a list of steps and a manageable SEO calendar to set a winning plan in motion.


3. SEO Training and Outsourcing

Questions to ask: How do I accomplish certain tasks to optimize my presence in Google search results?

Search Engine Optimisation

As Search Engine Watch states, there are many worthwhile free SEO training courses online. However, for the busy entrepreneur or marketer, there’s often not enough hours in the day to invest. Most people we talk to prefer to outsource their SEO to an agency such as Boost Marketing NZ because it makes good business sense to do so.


4. SEO Keyword Research and Analysis

Questions to ask: What are people typing into Google to find businesses like mine? Which terms convert?


When your site contains the right keywords that correspond with your target market, the search engines will bring potential customers and ready-to-buy consumers to your website. Of course, many businesses are competing over some of the same keywords, so it takes a good deal of research to discover “the sweet spot.” We conduct a thorough analysis of your existing strategy to build upon what’s working, cut out what’s not, and identify opportunities for noticeable growth over the next six months.  Check out this informative graph from Search Engine Land which will help you with building your keyword strategy.


5. SEO Content Development

Questions to ask: How do I write more compelling content that search engines will pick up and promote?


In the past, all it took to create “good content” was some keyword analysis and including these relevant search terms in your title, headlines, first sentence and last sentence. If you were really ahead of your time, you’d include the term in your image meta-tags and on dedicated internal site pages, too. After many Google algorithm updates, these old strategies aren’t working like they used to. There is still a place to season your writing with the occasional keyword here and there. However, by and large, the best results come from researching excellent topics, filling out your posts with enough “meat and potatoes,” and strategically promoting your content across social media and digital marketing channels. Here at Boost we will help your team create a better editorial calendar for the year’s content.


6. SEO Competitive Analysis and Industry Advice

Questions to ask: Who are our main competitors and how do we compare?

search engine marketing

Moz lists competitive analysis as “one of the most important activities for any SEO process.” Our analysis will help you understand what top search terms your competitors are ranking for that you’re missing out on, as well as areas where you’re far surpassing them. We’ll also uncover sources of traffic that you and your competitors have missed and outline strategies to harness new opportunities to gain more market share. Often, a few simple tweaks to your website and Google campaigns can go a long way.  Use this workflow diagram from Moz to work out your competitor analysis for your business.


7. SEO Technical Advice

Questions to ask: What new tools and technologies will help people find your business online?

search engine optimisation

It can be challenging to keep up with all the new SEO tools at your disposal. There are many free tools out there, but also some paid tools you may be curious about. Are they worth the money? Will they save you time and effort or bring in that much more traffic? Furthermore, you may be needing advice on how to best approach topics like setting up 404 redirects, choosing the right hosting provider, what to do about error pages, or whether your code is clean enough. There are many back-end issues affecting your search visibility. At Boost Marketing NZ we will help you navigate these murky channels and sail ahead toward better results.


8. SEO Implementation and Monitoring

Questions to ask: How can we do everything that needs to be done and run a more efficient SEO machine?


At the end of the day, many of our SEO clients realize they don’t have the time or manpower to do everything they want to do to remain competitive in Search. When this happens, we let them know about the many other services we provide from PPC (Google AdWords) to Social Media Marketing to Google Analytics reports to LinkedIn for business. We’re willing to take just about any marketing task off your plate to help make life easier. Because we’ve conducted in-depth research and analysis and taken the time to get to know your business, our strategic marketing partnership becomes even more invaluable, as we act as a seamless extension of your existing marketing department.


Talk to Boost Marketing’s SEO Consultant Julieana today to get the ball rolling!