Optimise Websites – How can you do this yourself?
If you are looking to optimise your website but you don’t know too much about SEO (Search Engine Optimisation) then read on.
Optimizing your website to generate leads is a no-brainer, however it’s not as simple as throwing a ‘click here’ button on your home page and watching the leads pour in. (If only).
Instead, marketers and designers need to take a more strategic approach and in this post we let you know a few sure-fire way you can optimise websites for lead generation that actually work.
Boost SEO Tip – Figure out your current state of Lead Gen.
It’s important to ascertain your current state of lead generation before you begin so you can track your success and determine the areas where you need to make improvements.
A great way to test out where you are is to try a tool like Marketing Grader, which evaluates your lead generation sources (like landing pages and CTAs), and then provides feedback on ways to improve existing content.
You can also compare landing pages that are doing well with landing pages that aren’t doing as well. For example, let’s say that you get 1,000 visits to Landing Page A, and 10 of those people filled out the form and converted into leads. For Landing Page A, you would have a 1% conversion rate.
Let’s say you have another landing page, Landing Page B, that gets 50 visitors to convert into leads for every 1,000 visits. That would be a 5% conversion rate – which is great!
Your next steps could be to see how Landing Page A differs from Landing Page B, and optimize Landing Page A accordingly.
Finally, you could try running internal reports. Evaluate landing page visits, CTA clicks, and thank-you page shares to determine which offers are performing the best, and then create more like them.
With regard to ‘thank you page shares’ make sure you have this page optimised also to generate increased ROI. This blog at Kissmetrics explains how you can do this yourself.
There are so many ways to optimize your website for lead generation. Here at Boost we know how to optimise websites for generating and converting visitors into new customers and sales.
If you are looking to enhance your organic search engine rankings, traffic, and eventually sales, then let us handle it for you.