Top 10 on page SEO factors you need to know

July 16, 2016 Julieana Findlay

Your  on page SEO factors (Search Engine Optimisation) is vitally important to how Google understands the information on your website and a major factor in how well your business ranks on Google.

On Page SEO


Here are our top 10 on page SEO Factors which will help you with your SEO, and if you need help maximizing your SEO or just don’t have the time to do it yourself, Boost Marketing NZ has just what you need.  Our SEO expert Julieana can provide the solutions you need saving you time and patience.


1. Start Title Tag with your Keyword

Your title tag is the most important on page SEO factor  

The closer the keyword is to the beginning of the title tag, the more weight it has with search engines.


2. Add modifiers to your Title

Adding modifiers like ‘2016’, ‘best’, ‘guide’, and ‘review’ help you rank for long tail versions of your target keyword.


3. Leverage SEO-Friendly-Urls

Avoid ugly Urls:

(For example:

Instead make your page’s url short and keyword rich:

(For example:

An industry study found that shorter urls rank better in Google.


4. Wrap your Title in an <h1> tag

The H1 tag is your ‘headline tag”.  Most CMS (like WordPress) automatically add the H1 tag to your blog post title.  Some themes override this setting.  Check your site’s code to make sure your title gets the H1 love it deserves.


5. Dazzle with Multimedia

Engaging images, videos and diagrams can reduce bounce rate and increase time on the website.


6. Wrap your keyword in first 100 words

Your keyword should appear in the first 100 words of the article.


7. Responsive Design

Google started penalizing mobile unfriendly websites in 2015 and they’re likely to crack down even more in the future.

If you want to make your site mobile-friendly, I recommend Responsive Design.  We can help you design a responsive website across all devices.


8. Use Outbound Links

Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic.

A recent study found pages with outbound links outrank pages without outbound links.


9. Internal Links

Add 2-3 internal links to every post.  If you want to see a great example of internal linking check out Wikipedia.


10. Boost Site Speed

Google has stated that page speed used as a ranking signal.

MunchWeb Stats found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.

You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.


So did our Top 10 on page SEO Factors help you out?…here are a few more:


11. Image Optimisation

Make sure image file names include your target keyword (for example, on_page_SEO.jpg) and that your target keyword is part of your image Alt Text.


Use Social Sharing Buttons

Social signals may not play a direct role in ranking your site, but social shares generate more eyeballs on your content, and the more eyeballs you get, the more likely someone is to link.  A study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.


Post long content

The SEO adage “length is strength” was supported by a Boost Marketing NZ study which found that longer content tends to rank significiantly higher on Google’s first page.


Boost Dwell Time

If someone hits their back button immediately after landing on your page, it’s a sign of a low quality page.  That’s why Google uses “dwell time” to size up your content’s quality. Increase your average dwell time by writing long, engaging content that keeps people reading.